Allstate / SquareTrade
SquareTrade recently made a strategic decision to step away from the use of stock photography for their marketing materials. They recognized the advantages of an internal image library tailored to their specific needs and featured their bold graphic visual style. This new approach led them to my door to create images that aligned with their brand and messaging.
The shoot itself was anything but ordinary. The goal was to showcase various scenarios where screens are cracked, office chairs falling apart, TV's glitching, and printers doing their best Jackson Pollock impersonation. And the pièce de résistance, a glass of red wine cascading over a pristine ivory chair. Huge thanks to my incredible crew. Anne nailed every splash, crack, and break. Jeremy kept us organized and backed up, then put the finishing touch on all the images. Lastly, thanks to the crew from SquareTrade for putting their trust in us.
The shoot itself was anything but ordinary. The goal was to showcase various scenarios where screens are cracked, office chairs falling apart, TV's glitching, and printers doing their best Jackson Pollock impersonation. And the pièce de résistance, a glass of red wine cascading over a pristine ivory chair. Huge thanks to my incredible crew. Anne nailed every splash, crack, and break. Jeremy kept us organized and backed up, then put the finishing touch on all the images. Lastly, thanks to the crew from SquareTrade for putting their trust in us.
